Founded in Dec. 1988, Xiamen King Long United Automotive Industry Co., Ltd is one of the earliest Sino-foreign joint ventures in the passenger car industry. Its major shareholders are Xiamen King Long Motor Co., Ltd, Xiamen State-owned Assets Investment Corp. and Taiwan San Yang Industry Co., Ltd that hold 51%, 24% and 25% of its shares respectively. The product strategy of "full array of product types, high performance-price ratio and early upgrading of products" has enabled the company to become a leader in China's passenger car production industry. So far, "King Long Passenger Car" offers a total of 50 plus types of passenger cars in five series and its car sizes range from 6m to 13m. It has an annual production capacity of more than 10,000 cars and its products are well known in the tourism and passenger transportation markets and sold to as far as Asia, Africa, America and the Middle East. In addition, the company holds 70% shares of King Long United Automotive Industry (Suzhou) Co., Ltd - also one of the major passenger car manufacturer in China whose annual sales revenue in 2004 reached RMB 2.043 billion. The company got ISO9001-2000 certified in 2002 and became the first few companies to pass the "3C certification" in China's motor industry in Feb. 2003. It was also VCA certified and thus granted the pass to enter the European market. King Long was also honored as the "Best Bus Builder of the Year 2003" by BAAV, and the King Long traveling bus, the "Best Travel Coach of BAAV 2004" . In Jun. 2004, "King Long Passenger Car" was listed among the "Top 500 Most Valuable Brands" publicized by WBL with a brand value of RMB 4.908 billion. In Aug 2004, "King Long Passenger Car" was once again honored as a "Chinese Brand Name" and one of the most valuable brands in China's passenger car industry.

Corp.website： http://www.king-long.com.cn